• by Karlene Lukovitz  @KLmarketdaily, August 5, 2015

Boston Market is teaming with The Family Dinner Project and WNBA star Lisa Leslie on Log Out Look Up, a campaign to encourage families to turn off their devices and engage in meaningful conversations during dinner.

Studies link regular family meals with better school performance, higher self esteem, and other benefits for children. The Family Dinner Project is a nonprofit dedicated to helping families make the time for family dinners and providing resources such as dinner games, conversation starters, recipes and tips to engage kids in food preparation. 

Boston Market, FDP and Leslie are posting about the movement on their social channels, and asking parents to join in, using #LogOutLookUp.

In addition to an email promotion, Boston Market is featuring the campaign on its site's landing page, employing five blogger ambassadors, and launching an earned media tour with Leslie.

#LogOutLookUp is an extension of the restaurant chain's new "All Good" rebranding campaign.