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Grill Brands Pass The Tongs To Younger Generation

Whether it's propane, charcoal or electricity as the fuel, the grilling and barbecue industry is preparing to pass the tongs from older buyers to millennials. Younger consumers are predicted to be 65% more likely to purchase a grill in the next two years, according to a report from global market research firm Mintel, which released its findings as "National Grilling Month" came to an end.

Read the whole story at Advertising Age »

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