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Why A Google/Twitter Merger Doesn't Add Up

  • Re/code, Wednesday, August 5, 2015 11:07 AM
Contrary to many an analyst’s urging, Re/code’s well-placed sources don’t think Google and Twitter would make a good fit. For starters, “Google already has everything it needs from Twitter,” it writes. “Earlier this year, the search giant inked two deals with the smaller company. The first brought tweets into search results … The second brought Twitter ads into Google’s massive ad server, DoubleClick.”
 

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