NRG launched an interesting 90-second spot that asks the question: What's
behind the plug? It's not something most of us think about, until the power's out. "Power Behind the Plug" takes place inside an airport, where a temporary charging station has been erected. Viewers
initially see travelers looking from left to right and plugging in their device. You see a few people flip-flop and add their device to one outlet only to swap it out to another. My first thought was
the initial outlet was wonky, but in reality, the travelers were changing their mind on where their energy source was supplied. Travelers were given three options: solar power, wind power and fossil
fuels. "We're changing the power behind the plug, just the way you would," closes the video,
seen here.
Droga5 created the
campaign, the agency's first work for NRG.
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