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Fashion Brand Turns to Mobile Games

Mobile gaming application Covet Fashion proved to be an effective platform for apparel and accessories brand Halston Heritage to engage consumers by enabling them to style and create virtual outfits with the brand’s range of glamorous looks.  The fashion game allows users to style outfits from the brand’s clothing. The Covet Fashion Halston Heritage campaign was a successful venture for the brand, generating six times more traffic than usual. 

Read the whole story at Mobile Marketer »

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