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48% of QVC Sales Come from Mobile

E-commerce continues to grow in importance to QVC. The TV, web and mobile web retailer says U.S. e-commerce sales totaled $655 million in the second quarter, accounting for 47% of total U.S. revenue for the division of Liberty Interactive Corp. A year earlier, web sales accounted for 43% of U.S. sales, the company says. Of those web sales, 47.6% of orders were placed from mobile devices, up from 37.48% a year earlier. Measured globally, mobile accounted for 49.37% of QVC web orders during the quarter, up from 39.86% a year earlier. While up year over year, mobile as a percentage of web sales was down from the first quarter, when mobile accounted for 52.13% of sales.

Read the whole story at Internet Retailer »

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