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Target Testing Beacons for Shopping

Small, nondescript rectangular boxes have been tucked away on top of shelves and on the walls of 50 Target stores around the U.S. Text_Body: When the Minneapolis-based retailer flips the switch on them today, they will be able to communicate with shoppers' smartphones through the Target app, sending them relevant coupons, deals and product recommendations based on which aisle in the store they are standing in. Target Corp. is taking the next step to integrate smartphones into shopping by testing a system that alerts customers to deals and reviews as they walk through a store.

Read the whole story at Minneapolis Star Tribune »

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