• by May 16, 2002

UPN revealed its new image campaign and logo design today to advertisers and news media attending UPN's 2002 Upfront Presentation at Madison Square Garden in New York City, it was announced by Leslie Moonves, President and CEO, CBS, and Dawn Ostroff, President, Entertainment, UPN.

"This year, UPN had its best full season ever in adults 18-to-34 and now it is time to capitalize on that momentum," said Moonves. "We've changed our logo and look to better reflect our new image and attitude."

"We have distinct shows and a clear direction for the future," said Ostroff. "To kick off our fall schedule, we created a bold new logo and an image campaign that better represents UPN's brand of programming."

The network's new image campaign, graphic look and logo, which will be used in all of UPN's on-air, print and outdoor marketing and promotional materials, goes into effect this fall in conjunction with the network's 2002-2003 schedule. The new image and logo will be distributed to all affiliated stations for integration into their local marketing campaigns.

The new logo replaces the circle, triangle and square graphics, which have been used since the network launched in 1995.