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Why Mobile Ad-Blockers Won't Kill Publishers

  • Fusion, Thursday, August 6, 2015 11:42 AM
Some analysts warn that mobile ad-blocking technology threatens the future publishing. Felix Salmon thinks otherwise. “The argument here is an old one,” he writes in Fusion. “Back in 2010, Ken Fisher published an article headlined ‘Why Ad Blocking is devastating to the sites you love,’ and received a huge amount of pushback in return. In the end, it turned out that ad blocking was not a big deal: online ad revenues rose steadily at most websites for the subsequent five years, even as they exploded on Facebook.”

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