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Adidas To Launch 'Create Your Game' Campaign To Increase Visibility

Adidas is planning to further its investment in marketing over the rest of the year, starting with a new campaign for its flagship Adidas brand dubbed “Create Your Game” as it looks to raise the visibility and reputation of its brands among both consumers and retailers and build on the success of its football business ahead of the Euro 2016 tournament next year.

Read the whole story at Marketing Week »

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