Around the Net
Mobile Email Opens Dominate But Most Conversions Still Happen on Desktop: Movable Ink
- Marketing Land, Thursday, August 6, 2015 9:37 PM
Almost 68 percent of all emails were opened on a mobile device during Q2, according to a new report from Movable Ink. The US Consumer Device Preference Report also revealed that 52 percent of those mobile opens took place on a smartphone, and usually an iPhone. While only 32 percent of email opens took place on the desktop, the research revealed that 53 percent of total conversions in Q2 were on a PC and only 29 percent of conversations happened on a smartphone.
