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Nearly A Third Of Premier League Sponsors Risk Wasting Their Money

  • The Drum, Friday, August 7, 2015 7:41 AM

Research by Aberfield Communications found that almost a third of Premier League shirt sponsors lost an average of GBP10m per season because they were not doing enough to increase their brand awareness. The findings argued that sponsorship brand awareness is only successful if it’s supported by a bespoke activation programme geared toward engaging with fans.

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