Around the Net
NBA Coming To London In January
- Marketing Week, Friday, August 7, 2015 7:38 AM
The National Basketball Association (NBA) wants to promote its position as a global "sports and entertainment" property by focusing on "branded experiences and content" in the UK and Europe. As part of the 2015-16 season's "NBA Global Games," the Orlando Magic and Toronto Raptors will face off at the O2 in London in January 2016, the capital's sixth regular-season game.
