Around the Net

NBA Coming To London In January

The National Basketball Association (NBA) wants to promote its position as a global "sports and entertainment" property by focusing on "branded experiences and content" in the UK and Europe. As part of the 2015-16 season's "NBA Global Games," the Orlando Magic and Toronto Raptors will face off at the O2 in London in January 2016, the capital's sixth regular-season game.

Read the whole story at Marketing Week »

Next story loading loading..