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Sarcastic Hefty Ad Spotlights Teachers' Lack Of Supplies
- Adweek, Friday, August 7, 2015 8 AM
Trash bag company Hefty and Havas Worldwide Chicago tackle a big issue—one that's more powerful than smelly garbage or nondurable bags—for the brand's new #SaidNoSchoolEver campaign. The new work, which includes two 30-second online spots and a handful of playful memes, aims to raise awareness of the serious lack of funding many public schools and teachers face—but does so in a tongue-in-cheek manner.
