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Victoria's Secret Adds Gaming to App
- Mobile Commerce Daily, Friday, August 7, 2015 12:30 PM
Victoria’s Secret has added a gaming feature into its application for the Pink Nation loyalty program to promote sales for back-to-school wear among college students, leveraging the pull that mobile entertainment can have on consumers. The apparel brand is attempting to attract more school-bound consumers to use its app through a college football-based game.
