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British Gas Brings All Its Services Into Single TV Ad Campaign

British Gas is evolving its “Planet Home” marketing campaign to push all the products and services it offers customers to help keep their house warm as part of efforts to tell one story about what the British Gas brand has to offer. Launched last night, a TV spot features countryside animals hunkering down to sleep at night. Created by CHI&Partners, it will focus on the brand’s commitment to helping customers look after their homes through features such as boiler servicing, smart meters and cheaper gas and electricity.

Read the whole story at Marketing Week »

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