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Chinet Encourages Offline Social Behavior

Chinet brand is encouraging consumers to get back to what being “social” really means with its #BeSocial campaign which aims to reignite the lost art of getting together.

The disposable tableware brand is asking people to take their online behavior offline by chatting, sharing and hosting – the original way.

The #BeSocial campaign is supported by a national TV spot, digital video, social media and blogger engagement.

The way people interact socially has drastically changed over the years due to the evolution of technology and social media, according to a survey commissioned by the brand. Consumers spend on average 23 hours per week on social platforms and almost 93% of those consumers are using social media in place of face-to-face activity.

Only 11% of people have seen their online connections in the past three months. But, nearly three-quarters of them want to get together in-person more often either through hosting or attending events.

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"While social media allows us to be more connected than ever, nothing can replace the value of in-person interactions," said Sara Engber, vice president of retail for Huhtamaki, the maker of Chinet brand products, in a release. "We're focusing our efforts on celebrating all occasions – special and every day, making it easier for people to reconnect with family, friends and neighbors."

Chinet hopes to inspire more consumers to get back to getting together with the launch of its "Turn Your Pin Into a Party" Pinterest contest. Consumers will have the chance to bring their static pins to life by submitting party-themed Pinterest pins of their choice. Five winners will receive a $500 cash prize, and will be featured on the Chinet brand's website and social channels. The contest runs until September 2.

The brand is publicizing the contest on a dedicated contest page, as well as on Facebook, Instagram, Pinterest and Twitter and YouTube channel.

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