Mobile payment company Square is helping its small business customers do email marketing. The company recently launched a pilot program that included 1,000 small business owners. In a few
months, the program generated about $1million in sales across these companies. One such client, gourmet cookie maker Baking Betty's used Square's email marketing tools
to organize customer data and to look at a customer's store visits, spending and past purchases. Square's tool organizes customers into three categories including: loyal, casual, and lapsed to help
decide how to approach the email.
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