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Q&A: At Dick's, Why Making Sports Matter Goes Beyond The Game
- NYSportsJournalism.com, Tuesday, August 11, 2015 8:02 AM
Ryan Eckel, vp/brand marketing for Dick's Sporting Goods, reveals in this Q&A that, although the company is getting its message out via a strategy of personal story-telling in marketing; documentaries including “Hell Week” and “We Could Be King”; The Contenders program assisting Olympic and Paralympic hopefuls; and alliances with Jon Gruden, Carli Lloyd, Kerri Walsh Jennings and others, the challenges facing school sports, athletes and students are enormous.
