Around the Net
ANA Helps Insure Against Patent Trolls
- Advertising Age, Tuesday, August 11, 2015 8:02 AM
Working with Scottsdale Insurance Co., part of Nationwide, the ad trade organization has developed a product called Association of National Advertisers Patent Infringement Defense that's meant to arm its members against some costs inflicted by patent claims. The ANA described its product as a tool against so-called patent trolls, which it said often go after marketers and agencies for digital tactics as common as using QR codes to direct a mobile device user to web content, putting a store locator on a website, placing static ads in a video stream and embedding a URL in a text message.
