• by Erik Sass  @eriksass1, August 11, 2015

If you want to launch a successful new print magazine, buy a Web site.

That seems to be the model that’s working for Meredith Corp., which announced this week that Allrecipes magazine, the print spinoff of the popular online food destination, is raising its rate base 14% from 1.1 million to 1.25 million. The increase in guaranteed circulation takes effect with Allrecipes’ September/October issue, due out on newsstands August 18.

This will be the fourth increase in the magazine’s rate base since it launched in November 2013 with a guaranteed circ of 500,000. Previously, Meredith raised the rate base 30% to 650,000 in April 2014, another 40% to 900,000 in October-November 2014, and then 22% to 1.1 million in February-March of this year.

The news of the latest increase comes close on the heels of the magazine’s strong performance in the circulation report covering the first half of the year from the Alliance for Audited Media.

According to AAM, Allrecipes’ total circ jumped 70.6% from 653,591 in the first six months of 2014 to 1,114,819 in the same period of 2015. Most of this increase was due to growth in paid subscriptions, up 79.8% from 583,453 to 1,048,765.

Allrecipes’ September-October issue includes new ads from existing clients such as ConAgra, Coca-Cola, Hillshire, Horizon Organic, Kraft, Mars, the National Pork Board and Reynolds. The title has also recruited new clients including Pfizer, Nature Made, Nature’s Way and Procter & Gamble.

Last year, Meredith revealed plans for a licensed product line under the Allrecipes brand, created in collaboration with the Clipper Corporation. The publisher has also developed branded video content based on Allrecipes, which airs on “The Better Show,” Meredith Video Studios’ lifestyle program. Meredith acquired Allrecipes.com from Reader’s Digest Association for $175 million in March 2012.