Morrisons says it has launched a new milk brand that will give money directly to farmers in response to comments from its customers on social media and in its focus
groups. The brand will sit alongside Morrisons’ own-brand milk but cost 10p more per litre, with all that money going directly to farmers. Packaging on the bottles highlights
that by buying the milk consumers are “giving back to farmers”. The milk will go in stores in around 6 weeks’ time.
Read the whole story at Marketing Week »
