BIZ DEV: Camp + King Wins RE/MAX

RE/MAX tapped Camp + King to serve as its creative agency, replacing Leo Burnett, who served as the real estate company's agency of record since 2013. The agency's first work is advertising and marketing elements for 2016. The campaign will include a new tagline and creative campaigns across TV, radio, digital, social, out-of-home and print. "Our agents are among the best in the business at helping people navigate buying or selling a home, the most important transaction of their life," said Adam Contos, senior vice president of Marketing for RE/MAX, LLC. "We're excited to have Camp + King help us reach even more buyers and sellers with that message, in a new and dynamic way." Added Jamie King, CEO of Camp + King: "RE/MAX is a force in the real estate world as the largest real estate company and an innovator in the industry. We now have a great opportunity to help them rise even higher with our creative and marketing." RE/MAX spent $37.4 million on measured media in 2014, per Kantar Media.

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