Marketers continue to tout beacons for their personalization capabilities and ability to facilitate targeted offers. But consumer interest has barely managed to rise above indifference, and most
retailers are still in the experimental phase nearly two years after the introduction of Apple’s much-anticipated iBeacon, so the question remains whether beacons are still a technology on the
verge or already a flash in the pan, according to a new eMarketer report, “Beacons for Retailers: Beyond the Hype.”Read the whole story at eMarketer »
