• by Amy Corr  @MediaPostOTL, August 13, 2015

DeVries Global was named U.S. public relations agency of record for cosmetics brand, wet n wild, a division of Markwins Beauty Products. The agency will be responsible for developing and executing creative programs to help bolster awareness of wet n wild and its key product collections to a millennial audience. One of DeVries' first tasks will be to help wet n wild promote the recently-unveiled celebrity Global Beauty Ambassador program starring Kat Graham, Jasmine V and Brianne Howey, who will appear in various elements of the brand's marketing campaign. "It's a very exciting time for the brand and we need a strong public relations partner to help drive us toward this bright future," said Aminata Tall, director of communications, wet n wild. "DeVries has a proven track record of creating break-through campaigns for top beauty brands and we feel their industry expertise and passion for this category is invaluable." Added Jessica O'Callaghan, executive vice president of DeVries Global New York: "We are honored to represent this iconic brand, which many of us grew up with. We look forward to helping wet n wild continue to evolve and spark fresh conversations with a whole new generation of beauty fanatics."