• by P.J. Bednarski  @pjbtweet, August 13, 2015

Another summer will come and go without the souped Apple TV service everybody has been waiting for, according to a report from Bloomberg.  

Quoting sources "familiar with Apple's plans"  the news service says Apple has called off long-rumored plans to announce the new TV service at a Sept. 9 event, but will use that event, instead, to introduce a more powerful version of its Apple TV set-top box.

The story says Apple was trying to put together a package of cable network and local stations that it could market for $40 a month, about half of what the typical cable or satellite subscriber spends.

But content providers like ABC, CBS, NBC, Fox and others wanted to charge Apple more than what it currently receives from cable and satellite distributors, figuring new entrants should pay more to gain a toehold, not less.