Around the Net
How To Avoid Brand Fatigue
- Moz, Friday, August 14, 2015 10:30 AM
Brand fatigue remains a threat to marketing strategies. Rand Fishkin explains how to avoid becoming background noise. He creates a checklist to help marketers pay close attention to the messages sent to consumers and the frequency in which they are sent. Start by knowing what consumers expect, want and need, and then deliver it in a succinct way. Fishkin also describes other tactics.
