Christopher Kief joined 360i as head of technology, reporting to Pierre Lipton, chief creative officer. Kief will oversee the agency's technology department and build out the 360i Innovation Lab that
explores and invents new technology and media solutions for the agency and its clients. He joins 360i from Saatchi & Saatchi NY, where he most recently served as chief technology officer, working
with clients such as P&G, General Mills and Walmart. Prior to that, Kief oversaw technical strategy and execution for TBWA\Worldwide, where he also led the agency's product development unit.
"We're tremendously excited about Chris' arrival," said Lipton. "He shares our vision of bringing together diverse skills and technology upstream, to elevate what's creatively possible and drive
better ways of doing business. His expertise, creative vision and innate curiosity are perfectly suited for 360i."