The Romanian branch of Carrefour, Europe's largest retailer, has deployed a beacon solution at 28 of its stores throughout Romania, in order to deliver location-specific content to
customers' smartphones. The Carrefour app uses beacon-based location data to provide shoppers with in-store navigation, as well as information about products, prices and promotions for goods
displayed in the store aisle where they happen to be. The deployment, which utilizes beacon hardware and software supplied by a Romanian company called Onyx Beacon, follows testing
conducted at the same stores between June 15 and July 15 of this year.
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