Creative shop Johannes Leonardo named Andrew Dawson to the newly created chief strategy officer role to help develop the agency's brand, business and culture.
Dawson is also tasked with working with the agency's roster of clients, including adidas Originals, Google, Mondelez International, TripAdvisor, Coca-Cola and The Bezos Family Foundation.
He will report to cofounders and Chief Creative Officers Jan Jacobs and Leo Premutico.
"If you don't get the strategy right, nothing else you do matters. Therefore, our bar for CSO has always been high. Andrew fits the bill,” said Premutico. “His experience outside of communications strategy and in building brands, from both sides of the fence, will be a tremendous asset for our partners' businesses and our own."
Prior to joining Johannes Leonardo, Dawson was co-founder of luxury audio company, Master & Dynamic, where he performed similar duties to this new position. While there, he led the strategic vision of the company, including brand development, product architecture, as well as business and product development.
Prior to Master & Dynamic, Dawson led strategy at a number of creative consultancies and think tanks, where he developed brand strategy and innovation for clients such as Bloomberg, Chobani, Citi, E-Trade, Johnson & Johnson, Land Rover, Pepsi, PWC, Victoria’s Secret, Levis and Weight Watchers.
Dawson is just the latest key executive to join the NY-based agency.
Other recent additions to the team include Cedric Gairard as head of production, Kelsey Robertson as global brand director, Andrew Lee as finance dDirector and Greg Tebbutt as group account director, joining from Geometry Global South Africa where he was group managing director.