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Sizzle To Fizzle: Deep Dive Into Networks' Lackluster Upfront

  • Variety, Thursday, August 20, 2015 9:48 AM

Variety  estimates the five networks secured between $8.02 billion and $8.69 billion for their 2015-16 primetime entertainment schedules, the third consecutive upfront in which volume committed for primetime has fallen. If trends continue, ad commitments could dip below the $8 billion mark next year – the first time they would do so since recession-wracked 2009:

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