Following a review, Cambridge Savings Bank tapped Full Contact Advertising as its agency of record, charged with a rebranding campaign slated to launch in early 2016. Work will consist of digital and
media strategy, along with a redesigned website. "Cambridge Savings wants to transform the way people think about banking," said Marty Donohue, co-creative director and partner at Full Contact. "They
are clearly a brand on the move, and we are very excited to help them take the next great leap forward." Added Lisa Rodericks, senior vice president, chief marketing officer at Cambridge Savings Bank:
"The Full Contact team has done an outstanding job helping other local and national brands tell their stories and differentiate themselves in competitive markets. Beyond being a fun, creative and
talented team with deep retail services experience, they understood the direction we want to take our brand, and their vision exceeded our expectations."