Executive Patrick McHugh is well-known for his innovative and unique campaigns. He launched the #UseMeLeaveMe Tweeting Bikes experience that gave bikes at SXSW their own personalities and Twitter handles; and the Moto Match Booth at New York City Fashion Week that used “Color Thief” technology to recognize what a person was wearing and then offered up a Moto X to match the look.
Now, McHugh is taking his talent to DigitasLBi as SVP group creative director to oversee all creative for Boston and Detroit regions. In this newly created role, he will set the vision, direction and goals for the creative team across the Boston and Detroit offices, bring creative and conceptual thought leadership, and play an active role in new client acquisition and new business pitches.
He will be based in Detroit, and will report directly to Robert Rizzo, EVP, executive creative director, while partnering closely with North American Chief Creative Officer Ronald Ng.
McHugh joins DigitasLBi with 20 years of experience as a writer, illustrator and creative director with expertise across multiple industries including automotive, beverage, consumer packaged goods, fashion, travel & tourism and video gaming. McHugh has also spent time at creative agencies, working with Leo Burnett, Goodby, Silverstein & Partners, Y&R, McCann and Razorfish.
“Patrick is an engaging, diverse and thoughtful thinker who taps into the human consciousness. He is an ideas-first thinker, with the soul of an innovator. We’re really privileged that he’s joining the gang here,” says Ng.
The Publicis-owned agency is comprised of 6,000 digital and technology experts across 40 offices in 25 countries.