Around the Net

More Than 25% of All Email Led Purchases Happened on Mobile

This year was the first time that the never active email subscriber segment dropped below 69 percent, according to a new report by Yesmail Interactive. The report, "The Rise of Email in 2015," found that mobile is becoming more important for email marketers. In fact, in 2015 more than a quarter of all email-driven purchases took place on mobile.

Read the whole story at Direct Marketing News »

Next story loading loading..