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Are September Ads Barometer Of Fashion Title Health?
- Fashionista, Tuesday, August 25, 2015 10 AM
This year, fashion titles at Condé Nast, Hearst and Time Inc. have collectively refused to release the number of print ads sold in their all-important September issues. That might be a good idea. The Association of Magazine Media (MPA) asserts that the number of print ads in a September issue is today a poor measure of a brand's health since ad revenue now comes through many different channels, including online and native advertising.
