Campbell Ewald named Jo Shoesmith as executive creative director of the Los Angeles office. Shoesmith will lead creative for Covered California, Energy Upgrade California and Kaiser Permanente. She
will report to Mark Simon, chief creative officer. Prior to Campbell Ewald, Shoesmith was senior vice president, creative director at Leo Burnett Chicago and also held positions at Leo Burnett
Melbourne and Clemenger BBDO Melbourne. Shoesmith has worked on brands in CPG, automotive, financial, insurance, entertainment and retail categories, such as General Motors, Mazda, Allstate, Esurance,
Hallmark, Heinz, Nintendo and Black & Decker. "Jo’s years of award-winning work on some of the world’s most recognizable brands will be a strong asset to our growing Los Angeles team,"
said Simon. "Her breadth of experience will be instrumental in delivering creative excellence to our clients."