Anderson DDB Health & Lifestyle (Anderson DDB) was named agency of record for Rexall and Rexall PharmaPlus, a Canadian retail pharmacy chain, following a review. Starting Sept. 1, the agency will
perfoem all strategy, creative and media planning duties. "Health care is at the core of our business and Anderson DDB's strengths in both retail and consumer communications proved to be the best
match for our needs," said Mary Kelly, executive vice president and CMO, Katz Group Canada Ltd. / Rexall Pharma Plus. "Anderson DDB provided a fresh perspective and we were impressed with their health
and CPG experience, as well as their media planning and buying resources." Added Kevin Brady, president & CEO, Anderson DDB Health & Lifestyle: "We're excited to partner with Rexall as they
continue to grow and build their presence in the Canadian market." Rexall spent $42.6 million on measured media in 2014 and $9 million in the first quarter of 2015, according to Kantar Media.