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Starbucks CEO's Email to Consumers Gains Attention on Twitter

  • Inc., Wednesday, August 26, 2015 7:07 AM

Howard Schultz, the CEO of Starbucks, sent out an email this week telling employees that consumer confidence might be down amid a stock market drop in China and urged employees to be understanding. "Our customers are likely to experience an increased level of anxiety and concern," he wrote. "Please recognize this and--as you always have--remember that our success is not an entitlement, but something we need to earn, every day."

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1 comment about "Starbucks CEO's Email to Consumers Gains Attention on Twitter".
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  1. Kevin Lee from Didit / eMarketing Association / Giving Forward, August 26, 2015 at 10:19 p.m.

    I think the title should probably to employees... or "email to employees regarding consumers... "

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