New Carat Digital Chief Thinks Analogue, Believes Content Is A Gas

Carat has filled its top digital media role with an industry vet who recommends that clients and agencies should “think more analogue.” That counterintuitive logic comes from James Harris, author of a book by that name, who joins Carat Global as chief digital officer.

Based in London and reporting to Carat Global President Doug Ray, Harris most recently was head of agencies-international at Verizon’s AOL unit.

A 23-year vet of the U.K. media agency scene, Harris is rejoining Carat and parent Aegis Group. He first worked as a strategy and planning director for interactive media at Carat 15 years ago, eventually founding Aegis Media’s digital specialty shop Diffinit and then Aegis Media Labs before leaving in 2010 to join Interpublic’s UM unit as Chief Digital Officer in the EMEA.



Harris -- who fills a void left by former Carat Global CDO Anthony Rhind, who left recently to become chief strategy officer of ad tech firm Adform -- is an interesting choice for a media shop’s top digerati.

Despite rampant changes brought on by an onslaught of digital media, Harris asserts “the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behavior” in his book, “Think More Analogue, Be More Digital.”

The book also reveals how “a fart in a spacesuit can be great content,” according to its plug.

“We are focused on redefining media to deliver business outcomes for our clients,” Carat’s Ray said in a statement announcing Harris’ appointment.
1 comment about "New Carat Digital Chief Thinks Analogue, Believes Content Is A Gas".
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  1. Michael Elling from IVP Capital, LLC, August 27, 2015 at 12:50 p.m.

    Fart, spacesuit, content, plug.  Just too much of a pun and literal meaning to resist not pointing out. 

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