• Talking New Media, Thursday, August 27, 2015 1:35 PM

Time Inc. UK is launching a new division devoted to film advertising, the company announced this week, according to Talking New Media. The division seeks to create innovative new marketing approaches for the film industry, including live media and editorial integration, TMN reports. It will also have a dedicated film team working across both commercial and editorial content. The move follows successful marketing partnerships by Time Inc. UK’s celebrity weekly Now on behalf of movies including “Fifty Shades of Grey” and “Magic Mike XXL.”

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