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Beacons Challenged by Consumer Benefits

Target is doing beacons, and so is Macys. In fact, everyone seems to be using beacons to generate targeted offers for consumers (and gather copious amounts of data on them). Or are they? Some data suggests that while beacons have a lot of promise, they may not (yet) be living up to their hype.

Read the whole story at TechRepublic »

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