Chicago-based Marketing Agency, Upshot, was awarded work by Donuts Inc, a company that provides descriptive "not com" domain names. The agency's first work is to promote an effort between Donuts Inc
and the Petfinder Foundation, using the domain MyRescue.dog. The promotion seeks to raise $100,000 to benefit shelters by encouraging rescue owners to post pictures and stories about their beloved
pets. Each picture posted triggers a $10 donation to the Petfinder Foundation and each vote for your favorite pup receives a $1 donation. "Upshot shares that game changing mentality that we have,"
said Jeff Davidoff, chief marketing officer at Donuts Inc. "And their combination of promotional savvy and deep digital experience really makes them the perfect fit for us."