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Splash Giphy Partnership Brings GIFs to Event Marketing Emails

  • Adweek, Friday, August 28, 2015 6:58 AM

Event-planning platform Splash has teamed up with GIF library and search engine Giphy to allow event marketers to add GIFs to email marketing messages, as well as landing pages for RSVPs. The idea is to make event invites more fun and lively and to give senders more personalization options. Adding GIFs to emails isn't new but this partnership is new for event marketers. 

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