- Variety, Monday, August 31, 2015 9:38 AM
To capture young audiences not used to watching TV anymore (!!!), it concocted
“VMA” Live Story for Snapchat, giving them access to red carpet, backstage and other parts of the
event that may not necessarily be seen on TV. Advertiser included Taco Bell, Verizon, American Legacy and Covergirl — Snapchat offered only four 10-second slots for
marketers. Read the whole story at Variety »
