• Media Week, Tuesday, September 1, 2015 9:03 AM

Google Panda 4.2 is currently being rolled out across the internet, causing companies to go into a tailspin in order to try and discover how their sites will be affected. Google Panda is the part of the algorithm that targets poor quality content, helping Google to make sure that sites with thin or substandard content stand less of a chance of ranking well than sites with better quality and more useful content. Essentially, it’s all driven towards creating a better experience for the person using the search engine.

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