Manifest New York was by Sugru, a brand of moldable glue, to raise the company's brand awareness in the US. In addition, Manifest London will do the same for the company in the UK. Manifest New York
will work with Sugru's US consumer agency, The Door, to help build the profile of Sugru inventor and CEO Jane ni Dhulchaointigh. Manifest London has been charged with increasing sales of Sugru in the
UK via creative campaigns. "The potential for Sugru, both as a product and a brand, really is limitless," said Alex Myers, CEO of Manifest New York. "By its very nature it encourages creativity, so we
are thrilled to working with the team to take it to the next level in the USA. We want Sugru to be in every kitchen drawer in the country and be the brand synonymous with making life better and
brighter."
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