comScore on Tuesday announced the appointment of Aaron Fetters as senior vice president of marketing solutions. He will be baed in Chicago and will work with the company’s consumer packaged goods (CPG) and automotive clients.
Fetters joins comScore after spending nearly two decades at Procter and Gamble and the Kellogg Company, according to his LinkedIn page.
He most recently served as director of insights and analytics solutions center at Kellogg’s, where he oversaw the company’s market mix modeling, digital marketing analytics and programmatic advertising efforts.
It’s fitting that comScore, a media measurement firm that’s now readily involved in programmatic, would add a Big Data executive to its team that comes from Kellogg’s and P&G -- two of the most involved brands in the world when it comes to programmatic advertising.
Additionally, the two industries Fetters will focus on -- CPG and auto -- are routinely among the top five in the world when it comes to programmatic spend.