Google's decision to switch off Flash ads in its Chrome browser appears to have caught many brands "by surprise," according to the Interactive Advertising Bureau, which says the decision is "long
overdue." The move means interactive digital ads that use Adobe's Flash technology will no longer play automatically. Instead they will show an empty grey box with a "play" button in the middle.
Google says it made the decision to help speed up Web browsing and conserve battery life.
Read the whole story at Marketing Week »