The average Briton actively spends nearly three hours online a day across different screens, according to a study designed to act as the official industry standard, which aims to dispel much of
the confusion around how much time people are actually spending on the internet with the Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) both hailing 2 hours and 51
minutes as the "definitive" measure.
- The Drum, Wednesday, September 2, 2015 8:03 AM
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