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ASA Bans Vodafone Ads Claiming Unbeatable Performance

  • The Drum, Wednesday, September 2, 2015 7:59 AM
Two ads from Vodafone have been banned after the ad watchdog warned the mobile carrier not "to imply they performed as well as other mobile network operators on call connection and dropped calls," following a complaint by rival Three. An independent study backed Vodafone's claims of an unbeatable signal in ads by Grey Advertising. These were featured on the Vodafone Web site and in the national press. The ad watchdog found the findings to be flawed however, thus scuppering the ads.

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